10 Best CRM Software for Service Businesses 2023


Posted: October 26, 2023
33 min read

In the ever-evolving landscape of service businesses, Customer Relationship Management (CRM) software has emerged as an indispensable tool, facilitating a seamless interaction between companies and their clientele. The abundance of CRM solutions available in the market can be overwhelming, and while we have endeavored to distill this plethora of information into a digestible format, it is paramount to conduct thorough research tailored to your specific business needs.

CRM systems are pivotal in managing customer interactions, ensuring that every touch point is an opportunity to foster relationships. The right CRM tool acts as a linchpin, connecting various facets of your business, from sales and marketing to customer support.

This article delves into an array of CRM software, each with unique features and capabilities, to aid service businesses in making an informed decision. The criteria for evaluation encompass a broad spectrum, ensuring a holistic view of what each CRM tool brings to the table.

While this article serves as a comprehensive guide, replete with insights and analyses, it is crucial to bear in mind that the needs of service businesses are as diverse as the solutions available.

Therefore, we encourage readers to use this article as a springboard for further exploration, ensuring that the chosen CRM software aligns seamlessly with their business objectives and customer service ethos.

Something worth mentioning about Salesforce and its literature is the introduction to the division of CRMs in Collaborative CRM, Analytical CRM, and Operational CRM. 

  • Collaborative CRM: Communication Enhancement: Collaborative CRMs focus on enhancing communication among various departments and stakeholders, both within and outside the organization. They enable the sharing of customer data and interactions across teams, which can be particularly beneficial in delivering a consistent customer experience.
  • Information Sharing: This type of CRM promotes the sharing of information across different channels and touch points. It's central in ensuring that all teams have a consistent view of customer interactions, which can be crucial in larger or geographically dispersed organizations.

Examples: Salesforce Chatter and Microsoft Dynamics CRM are examples of platforms that offer collaborative CRM functionalities.

  • Analytical CRM: The primary aim of analytical CRM systems is to analyze customer data to derive insights that can inform decision-making. They are essential for understanding customer behaviors, preferences, and trends.
  • Reporting and Forecasting: Analytical CRMs provide tools for reporting and forecasting, enabling businesses to better anticipate customer needs and market trends. This, in turn, helps in strategic planning and enhancing customer satisfaction.

Examples: SAP CRM and Oracle CRM are examples of platforms that provide robust analytical CRM functionalities.

  • Operational CRM: Automation of Marketing, Sales, and Service Operations: Operational CRMs are designed to automate routine business processes in marketing, sales, and customer service. They help in managing daily operations efficiently and ensuring that workflows run smoothly.
  • Customer Management: They provide tools for managing customer interactions across various channels, tracking sales processes, managing campaigns, and handling customer service issues.

Examples: HubSpot CRM and Zoho CRM are examples of platforms that offer operational CRM functionalities.

What Should You Look for in a CRM Platform for a Service Business

When selecting CRM software for your service business, it’s crucial to consider various facets that will impact its effectiveness and alignment with your business goals. Here’s a comprehensive list of criteria to guide you in making an informed decision:

  1. Functionality: Evaluate the internal collaboration capabilities of the CRM software. Ensure it encompasses essential features that facilitate seamless communication and coordination within your team.
  2. Usability: Assess the accessibility of the CRM tool. A user-friendly interface and intuitive navigation are imperative for quick adoption and optimal utilization.
  3. Integration Capabilities: Check for API access and the ease with which the CRM software can be integrated with other tools and systems you currently use.
  4. Data Management and Analytics: Ensure the CRM provides robust reporting and analytics tools, enabling you to derive actionable insights from your customer data.
  5. Cost: Consider the total cost of ownership, including initial setup, subscription fees, and any additional costs. Evaluate the Return on Investment (ROI) to ensure the CRM software delivers value for money.
  6. Support and Training: Look for CRM solutions that offer comprehensive training resources, ensuring your team can effectively utilize all features and functionalities.
  7. Security and Compliance: Assess the CRM software’s compliance with industry standards and regulations. Ensure it provides robust security measures to protect your customer data.
  8. Vendor Reputation and Reliability: Research customer reviews and testimonials to gauge the reputation and reliability of the CRM vendor.
  9. Technology Infrastructure: Consider the upgradability of the CRM software. Ensure it can adapt and scale with the growth of your business.
  10. Implementation and Adoption: Evaluate the user adoption rates of the CRM software. A higher adoption rate indicates ease of use and effectiveness in meeting business needs.
  11. Future-Proofing: Look for CRM solutions that offer innovative features, ensuring the software stays relevant and continues to meet your business needs in the long run.

By meticulously evaluating each of these criteria, you can ensure that the CRM software you choose not only meets the current needs of your service business but is also a sustainable choice for the future.

The 10 Best CRM Platforms for Service Businesses in 2023

1 - Salesforce

Salesforce has become the standard option for people all around the world seeking a robust and versatile Customer Relationship Management (CRM) solution.

Renowned for its comprehensive lead management and sales automation capabilities, Salesforce empowers users to streamline their customer interactions and sales processes, enhancing efficiency across the board.

Best Features:

  • Robust Lead Management: Salesforce empowers you to prioritize and track your leads like never before, ensuring that no opportunity slips through the cracks.
  • Extensive Customization: Tailor Salesforce to your unique needs, creating a CRM system that feels like it was made just for you.
  • Powerful Reporting: With Salesforce, you gain insights that are not just data, but a roadmap to better customer relationships and streamlined processes.


  • Learning Curve: Salesforce is not a journey for the faint of heart. Salesforce is a powerhouse, and it takes time to master its full potential.
  • Cost: Excellence comes at a price. While Salesforce offers immense value, it requires a financial commitment that may be a significant consideration for your business.


Salesforce’s pricing varies, but think of it as an investment in your business’s future. With plans ranging from $25 to $300 per user per month, you have the flexibility to choose the features that best suit your needs and budget.


With a rating of 4.4/5 stars, Salesforce has earned the trust and acclaim of businesses worldwide. It's a testament to its capabilities and the transformative impact it can have on your customer relationships.

In Salesforce, you find more than just CRM software; you find a partner in your journey to excellence. Consider it, explore it, and you may just discover the tool that will elevate your customer relationship management to new heights.

Other Comments.

When discussing the role of a Salesforce analyst within a team, it's crucial to highlight the collaborative effort that goes into creating and managing dashboards and reports. A Salesforce analyst is typically responsible for translating business requirements into practical Salesforce solutions, with a significant focus on data analysis and visualization.

In many organizations, the creation of Salesforce dashboards is not confined to the responsibilities of a single analyst. Instead, it becomes a collaborative endeavor, involving various team members who contribute their expertise and insights. The analyst might take the lead in configuring and customizing the dashboards, but the input from sales representatives, marketing professionals, and customer service agents is invaluable. These team members provide context and clarity, ensuring that the dashboards are tailored to meet the specific needs of the business and provide actionable insights.

Salesforce provides a wide array of tools and features for data visualization and reporting, making it easier for teams to create comprehensive dashboards. These dashboards serve as a centralized hub for critical business data, presenting it in an easily digestible format. They enable teams to monitor key performance indicators (KPIs), track sales targets, evaluate marketing campaigns, and assess customer service efficiency.

The collaborative nature of this process ensures that the dashboards are not just a reflection of raw data but a meaningful interpretation of it.

Team members from different departments bring their unique perspectives and knowledge, contributing to the creation of dashboards that are both informative and actionable. This collective effort ensures that the data is not just collected, but also analyzed and utilized to drive business decisions and strategies.

In summary, the role of a Salesforce analyst in creating and managing dashboards is pivotal, but it is the collaborative effort of the entire team that truly unlocks the potential of Salesforce's reporting and analytics capabilities. This approach ensures that the dashboards are not only accurate and comprehensive but also aligned with the business’s objectives and strategies.

2 - Hubspot CRM

Yet another excellent choice in the realm of Customer Relationship Management (CRM) platforms is HubSpot CRM, a tool designed to bridge the gaps between marketing, sales, and customer service. HubSpot CRM emerges as a user-friendly and versatile solution, aiming to streamline business processes and enhance customer interactions.

Best Features:

  • User-Friendly Interface: HubSpot CRM is designed with simplicity and efficiency in mind, providing a clean and intuitive interface that makes navigation and task management a breeze.
  • All-in-One Marketing Hub: The platform integrates seamlessly with HubSpot’s marketing, sales, and service hubs, creating a unified ecosystem that streamlines your business processes.
  • Free Core Features: HubSpot offers a range of core CRM features for free, making it an accessible option for small businesses and startups.
  • Extensive Integrations: With a wide array of integrations available, HubSpot CRM connects effortlessly with various third-party applications, enhancing its functionality and versatility.
  • Robust Analytics and Reporting: The platform provides powerful analytics and reporting tools, enabling you to track performance, analyze customer interactions, and gain valuable insights.


  • Limited Customization for Free Plan: While HubSpot CRM offers a range of features for free, the customization options can be limited unless you opt for the paid plans.
  • Pricing Can Escalate: As your business grows and your needs become more complex, the cost of additional features and users can add up quickly.


HubSpot CRM offers a free plan with basic features, and paid plans that start at $50 per month, providing additional features and capabilities to cater to your business’s evolving needs.


HubSpot CRM is highly regarded, with a customer rating of 4.3/5 stars, reflecting its user-friendliness, comprehensive feature set, and the value it delivers to businesses of all sizes.

HubSpot CRM stands out as a user-friendly, all-in-one solution that caters to the unique needs of marketing and sales professionals, ensuring that your business is well-equipped to manage customer relationships and drive growth.

In short.

Rich companies that can hire someone to handle the platform in marketing will be happy to find automation at onboarding with clients, segmentation, task assignments and management, besides accounts payable. 

3 - CRM

This is one of the most interesting options, although it's just a feature in a larger ERP ecosystem. stands out as a dynamic and versatile tool, seamlessly integrating robust CRM capabilities within a comprehensive suite of business management features. Its unique position allows users to not only manage customer relationships with efficiency but also to connect and streamline various other aspects of their operations.

Best Features:

  • Streamlined Project Management: With, managing projects and tasks becomes a breeze. The platform’s robust lead management dashboard ensures that every lead is tracked and nurtured, transforming potential opportunities into successful customer relationships.
  • Intuitive Interface: Dive into a user-friendly experience with’s color-coordinated interface and drag-and-drop functionality. It’s not just a CRM; it’s a hub for collaboration and efficiency.
  • Comprehensive Data Analytics: Leverage the power of data with From sales forecasting to data visualization, the platform provides the tools you need to analyze, understand, and act on your customer data.


  • Learning Curve: While is designed to be intuitive, unlocking its full potential may require some time and exploration. Be ready to embark on a learning journey to fully leverage all the capabilities it offers.
  • Cost Considerations: Quality comes with a price. offers various pricing plans to cater to different needs, but ensuring you choose the right plan for your business is crucial to get the best value for your investment.

Pricing:’s pricing is structured to provide flexibility, with plans ranging to accommodate different business sizes and needs. There are four paid plans: Basic, Standard, Pro and Enterprise, ranging from $10 to $24 per monthly seat with an annual contract. Free plan for Project Management, Paid plans for CRM starting at $10/seat/month. Whether you are a small startup or a large enterprise, there is a plan tailored for you.


With a stellar rating of 4.3/5 stars, has established itself as a reliable and effective CRM platform. Users highlight the platform’s notifications, plugins, and overall ease of use, reflecting its positive impact on businesses worldwide.

In short.

This one’s directed to people who are more tasks focused. The ones that have never seen either an ERP or a CRM might find them easy to operate and install. Despite of that, it doesn’t leave several other tools for managing their work, including Truly Small Accounting for managing payments and invoices and some Team Collaboration.

4 - Pipedrive

Pipedrive stands out in the realm of Customer Relationship Management (CRM) tools, offering a dynamic and user-centric platform designed to optimize sales processes and enhance customer interactions. Renowned for its intuitive interface and robust functionality, Pipedrive empowers sales teams to streamline their workflow, ensuring that every lead is nurtured, and every opportunity is seized.

Best Features:

  • Activity-Based Selling Principle: Pipedrive revolutionizes sales management by emphasizing an activity-based selling approach. This innovative principle ensures that sales teams are consistently focused on the right tasks at the crucial moments, driving deals forward with precision and efficiency. The platform offers customizable workflows, lead, contact, and opportunities management, lead scoring, email functionality, and third-party integrations, providing unparalleled flexibility and adaptability to suit the unique sales processes of different businesses.
  • User-Friendly Interface and Customization: Pipedrive stands out with its intuitive and user-friendly interface, designed to minimize the learning curve and maximize productivity. The platform's design ensures that even those new to CRM systems can quickly find their way around and start reaping the benefits. Moreover, the high level of customization available allows teams to create a CRM environment that truly fits their needs, ensuring that every feature and tool is aligned with their sales objectives. The drag-and-drop functionality enhances user experience, providing ease of modifications and a clear view of deals.
  • Collaborative Sales Environment: The platform fosters a collaborative sales environment, ensuring that all team members are aligned and working towards common goals. With features that promote data accuracy and ease of data management, Pipedrive creates a cohesive and efficient sales process. The comprehensive analytics and reporting tools provide valuable insights into sales performance, enabling teams to make data-driven decisions and continuously optimize their strategies.


  • Adaptation to New Interface: While Pipedrive's interface is generally user-friendly; some users find the new user interface not necessarily an improvement. The platform's rich feature set and customization options, while beneficial, can also contribute to a steeper learning curve for some. Users may need to dedicate time to explore and familiarize themselves with the platform to fully leverage its capabilities.
  • Dependence on Plan Selection: The availability of features and tools on Pipedrive is contingent on the selected pricing plan. Users on lower-tier plans may find themselves restricted in terms of access to advanced features, which could limit their ability to fully optimize their sales processes. It is crucial for potential users to carefully evaluate their needs and choose a plan that aligns with their sales objectives and budget.


Pipedrive offers a versatile and competitive pricing structure, with plans ranging from $14.90 to $99 per user per month. This range ensures that businesses of all sizes and budgets can find a plan that suits their needs. Each plan is designed to offer value, with a clear and transparent pricing model that helps businesses understand what they are investing in. No matter if you’re a small startup or a large enterprise, Pipedrive provides options that can accommodate varying budgets and feature requirements.


Pipedrive has earned a commendable rating of 4.3/5 stars, reflecting the positive impact it has had on sales teams worldwide. Users praise the platform for its intuitive design, extensive customization options, and effective sales management tools. The platform’s commitment to enhancing sales processes and driving team productivity is evident in the positive feedback from its user community.

In short.

Not so different to the task focused approach of the last option; we come and find here that the best approach to handle daily tasks is the Activities feature of the platform. All this is obviously thought for people who have been working over an existing sales flow and procedure. By focusing on activities and prioritizing tasks, users can better manage their workload and ensure that they are attending to the most critical tasks each day.

4 - Zoho CRM

Zoho CRM stands out as an accessible and robust tool for businesses of all sizes, ensuring security and compliance without compromising functionality.

Best Features:

  • Comprehensive Feature Set: Zoho CRM stands out with a rich assortment of features designed to optimize sales processes and enhance customer interactions. From lead and contact management to deal tracking and automation, the platform provides a full suite of tools to streamline every aspect of the sales journey.
  • Internal Collaboration and Communication: The platform shines in fostering a collaborative environment, enabling seamless communication and coordination among team members. Features such as shared calendars, document sharing, and instant messaging enhance the team's ability to work together efficiently, ensuring everyone is on the same page.
  • User-Friendly Interface: With its intuitive design, Zoho CRM ensures a smooth user experience, minimizing the learning curve for new adopters. The platform's layout is thoughtfully designed, providing easy navigation and quick access to essential tools and features.
  • Data Management and Analytics: Zoho CRM excels in data management, offering features that ensure data accuracy and consistency. The platform's reporting and analytics tools are extensive, providing deep insights and trends that empower businesses to make data-driven decisions.


  • AI Features Accessibility: Advanced AI features, which can provide significant benefits in terms of automation and insights are primarily available in the higher-tier plans, potentially limiting access for smaller businesses or those on a tight budget.
  • Learning Curve for Advanced Features: While Zoho CRM is user-friendly, some of the more advanced features and integrations may require a learning curve, and users might need to invest time in training and exploration to fully leverage these capabilities.


Zoho CRM's pricing structure is versatile, ranging from a free plan for small teams or individuals just starting out, up to the Ultimate edition for large enterprises requiring advanced features and capabilities. This inclusive pricing model ensures that businesses of all sizes can find a suitable plan.


With a rating of 4.2/5 stars, Zoho CRM has garnered positive feedback from its user base. Customers frequently highlight the platform's ease of use, comprehensive feature set, and value for money as key strengths. The platform's commitment to continuous improvement and customer satisfaction is evident in its strong market presence and positive user reviews.

In short.

Zoho might be one of the most saturated platforms to study due to its abundant amount of icons and challenges with configuration. Sometimes, the client might feel forced to buy more expensive packages to get better customer support and access to the AI features. Still, it has lots of advantages and features and it’s still a good option overall.

5 - FreshSales

Recognizing the interconnectedness of sales and marketing, FreshSales fosters collaboration and ensuring that data flows freely between teams. But FreshSales is not just about data; it's also about usability.

Best Features:

  • AI-Powered Sales Insights: FreshSales utilizes artificial intelligence to provide valuable sales insights, helping teams make informed decisions.
  • Unified Customer View: Offers a consolidated view of customer interactions and data, ensuring that sales teams have all the information they need at their fingertips.
  • Ease of Use: Despite its extensive features, FreshSales maintains an intuitive and user-friendly interface.
  • Custom Workflows with Event-Based Triggers: Allows for automation of repetitive tasks, increasing efficiency.
  • Custom Dashboards and Reports: Users can create tailored dashboards and reports to monitor sales activities and performance.
  • Sales and Marketing Integration: Seamlessly integrates sales and marketing activities, enhancing collaboration and data sharing.


  • Customer Support: Some users have reported that the customer support could be improved.
  • Limited Support on Free Plan: Users on the free plan might experience limitations in terms of customer support and available features.


FreshSales offers a range of pricing options, from a forever-free plan to paid plans that go up to $69 per user, per month.


FreshSales has a rating of 4.2 out of 5 stars. Users appreciate the user-friendly interface and the comprehensive feature set. However, some note that customer support could be enhanced, especially for users on the free plan.

In short.

Being an operation CRM, FreshSales is all about the customer and support, should the occasion arise. It is indeed quite easy to setup and use. What you can’t miss, once using the platform is the “sales sequence”. This functionality allows for automated email communications, which can be scheduled and tailored based on specific criteria. This feature is noted to be particularly useful, enhancing efficiency in client interactions.

6 - Microsoft Dynamics 365

Over the years, we can't ignore the dominance of Microsoft in the whole of the tech market. Office work would be quite different if they were not there. So, it is not strange to know that they operate an all-encompassing cloud system for Sales and Customer Support in the form of Microsoft Dynamics 365.

Microsoft Dynamics 365 stands as a testament to Microsoft’s commitment to innovation and integration, seamlessly combining CRM and ERP capabilities. This powerful platform goes beyond traditional business solutions, offering end-to-end applications that unify data, relationships, and processes across sales, customer service, field service, operations, marketing, project service automation, and talent.

Best Features:

  • Deployment Flexibility: Microsoft Dynamics 365 can be deployed both in the cloud and on-premises, and it includes warehouse management capabilities.
  • Integration with Microsoft Teams: Enhances internal collaboration and communication.
  • Comprehensive Design & Navigation: The user interface includes several navigation schemes, such as process-driven and role-tailored designs, improving user experience.
  • Data Management for Quality and Nonconformance: Features are available for managing quality and nonconformance, ensuring high data integrity.
  • Extensive Reporting and Analytics: The platform provides various reporting and analytics tools, including sales analytics and customer service analytics.
  • Role-Based Security: Implements role-based security measures to protect sensitive data.


  • Customer Support: Some users have reported that the customer support could be improved.
  • Limited Support on Free Plan: Users on the free plan might experience limitations in terms of customer support and available features.


The pricing starts at $100 per user per month, with an additional cost of $610 for each user requiring a professional license.


This might sound very controversial, but the price opens up the possibility to rate lower than 4.2 out of 5 stars. However, such a titanic system can also have a titanic complexity, even for some advanced users. But the steadiness of Microsoft has stood over the time and will keep on doing so.

In short.

This is your usual CRM tasks, client management and opportunity management through Microsoft. Can’t leave Windows or Office for any alternative? Are you willing to pay Microsoft more for your CRM infrastructure? Can you afford it in the long run? Then this is the system for you. It’s really worthy. There’s a Forrester Economic study that says it may pay for itself. 


7 - Oracle NetSuite CRM

Recognizing the interconnectedness of sales and marketing, FreshSales fosters collaboration and ensuring that data flows freely between teams. But FreshSales is not just about data; it's also about usability.

Best Features:

  • Full-featured Accounting Module: Compatible with multiple national accounting standards and supporting comprehensive financial management capabilities.
  • Unified View of Customer Data: NetSuite CRM provides a complete, 360-degree view of each customer, enabling better service and relationship management.
  • Customizable Dashboard: The dashboard is adaptable, although other parts of the user interface could be more intuitive.
  • Analytics Warehouse Enhancements: Continuous improvements and additions are made to the platform’s analytics capabilities.
  • Standard and Custom Reporting: Oracle NetSuite CRM offers a variety of standard reports, with the ability to create custom reports to meet specific business needs.


  • Mobile App Reviews: There have been negative reviews about the mobile app, and some users have reported long implementation times.
  • User Interface: Some parts of the user interface could be more intuitive.


Base license costs $999 per month with access costs of $99 per user, per month.


Oracle NetSuite CRM has a rating of 4.2 out of 5 stars. It is recognized by its users for being a comprehensive platform, offering robust financial software capabilities alongside a variety of standard and customizable reporting options. Users express appreciation for its extensive features, highlighting its ability to cater to a wide range of business needs. Despite these positive aspects, there are areas where the platform receives criticism. Some users have reported challenges and extended timelines in the implementation process, indicating a potential need for streamlined setup procedures. Additionally, the mobile application of Oracle NetSuite CRM has received negative reviews, suggesting room for improvement in its usability and functionality. While the document does not provide a specific numerical rating, the collected user feedback presents a balanced view, acknowledging the platform’s strengths while also pointing out areas for enhancement.

In short.

Despite the costs, this is one of the best platforms. Admins at this platform can do lots of real time activities, such as sales monitoring, top 5 products, KPIs monitoring, sales forecasts, leads, multiple drill down, amongst many others. However, it is not a platform for beginners. There are so many things to do, and you might be stuck not knowing a particular scenario. You may get asked by an internal stakeholder saying, 'I need help with so and so,' and you don't know it. Or you're stuck doing a certain task which is not available inside your knowledge base, for example.

8 - Ontraport

Ontraport might be one of the most innovative concepts in a long time. Ontraport is a robust and versatile platform designed to streamline and automate various aspects of marketing, sales, and business operations. With its user-friendly interface, it caters to both novice and seasoned users, offering a plethora of features to manage emails, landing pages, e-commerce, CRM, and more under one unified system. Known for its competitive pricing, Ontraport provides an affordable yet powerful solution for businesses looking to optimize their marketing efforts, improve customer relationships, and make data-driven decisions.

Best Features:

  • No-Code Environment: Ontraport is described as no-code business software, meaning that users do not need coding skills to navigate or operate the platform. This is particularly beneficial for service businesses aiming to systemize and scale their operations
  • Performance Mode Reports: Performance Mode offers live automation stats, helping users to track their automation results in real time. It includes six types of reports:
  • Contact Flow Reports: Shows the current position of contacts in an automation map.
  • Funnel Conversion Reports: Tracks conversion rates from one goal to another.
  • Lifetime Value Reports: Displays the amount of money contacts have spent, both overall and after hitting specific elements in the automation.
  • Goal Conversion Rate: Provides performance data for each element in the automation, helping to identify areas of improvement.
  • Goal Conversion Point: Indicates where a contact was on the map when they converted.
  • Goal Conversion Time: Shows the time it took for new leads to reach specific automation goals
  • Ontraport's automation builder: allows for deep funnel conversion reporting alongside split testing, which provides powerful insights into campaign performance and user interactions through the funnel.
  • Pricing: The affordability of Ontraport is a notable pro, as it provides a plethora of features at a competitive price. This pricing, coupled with the level of customization and integration it offers, can significantly enhance user satisfaction


  • Lack of Free Plan: The absence of a free plan is seen as a barrier to entry for startups and small to medium-sized businesses with constrained budgets
  • Learning Curve: There's a learning curve associated with the platform, especially given its extensive features. However, the consensus is that once overcome, the platform provides significant value


Starting at $24/month for a single user.


Ontraport has a rating of 4.0 out of 5 stars. There are rumors of limitations of chart visualization that might hinder data interpretation due to the lack of graphs and charts. Attention is good, but most people think it could be better. Despite this, Ontraport has established itself as a robust platform, particularly praised for its capabilities in marketing automation and customer relationship management.

Many clients find the platform intuitive and easy to navigate, which significantly streamlines the process of setting up and managing various marketing campaigns and customer interactions. The comprehensive set of features offered by Ontraport ensures that businesses can automate a wide range of processes, leading to increased efficiency and productivity.

The support and community surrounding Ontraport are frequently highlighted as major benefits of the platform. The customer support team is known for being both helpful and readily available, providing timely assistance and guidance to users in need. This is complemented by a vibrant community of users, including a dedicated Facebook user group and a variety of educational resources. These community spaces allow users to share knowledge, ask questions, and learn from each other’s experiences, fostering a supportive environment that enhances the overall user experience with Ontraport.

In terms of functionality, Ontraport excels as a unified system that integrates various components crucial for marketing and CRM. This includes tools for managing emails, creating landing pages, and handling e-commerce transactions. The seamless integration of these tools enables businesses to collect and analyze data from different sources, leading to more informed decisions and a more cohesive understanding of customer behavior.

The pricing structure of Ontraport is another aspect that draws positive attention. The platform offers a range of plans, ensuring that businesses of different sizes and budgets can find an option that suits their needs. The pricing is competitive, providing a good balance between cost and the extensive features offered.

Additionally, the unique 90-day risk-free guarantee offers new users an opportunity to fully explore the platform’s capabilities without financial risk, which is a rare and valuable offering in the CRM software market.

Ontraport also stands out for its customization options, allowing users to tailor the platform to their specific needs.

Whether it's creating custom objects or adjusting settings to better align with business processes, users have a high degree of control over how they use the platform. The wide range of features, from drag-and-drop webpage builders to sophisticated marketing funnels and CRM tools, provides businesses with everything they need to automate and streamline their operations.

Some users have also reported issues with customer service, particularly when dealing with technical problems. In some cases, the support team’s requests for additional information, such as video evidence of an issue, are perceived as onerous.

Lastly, there is acknowledgment of a learning curve associated with the platform, particularly given its extensive feature set. However, most users agree that the time invested in learning how to use Ontraport is well worth it, given the significant benefits and capabilities it offers.

In short.

The unified view works like wonders. If you want the perfect system to handle forms, this is it. Being a form or a template generation is at the reach of a finger. Same thing with integrations. It allows you to deliver campaigns through mailchimp way faster. All with useful templates that help.

The level of custmization is amazing. The data flow goes smoothly from your forms to your campaign list.

9 - Insightly

Insightly might be one of the most innovative concepts in a long time.

Best Features:

  • Excellent Third-Party App Integration: Insightly stands out for its robust integration capabilities, seamlessly connecting with over 2,000 applications. This extensive network of integrations enhances the platform’s functionality, allowing users to streamline their workflows and ensure all their tools work in harmony.
  • Workflow Automation on Top Tiers: The platform offers advanced workflow automation features in its higher-tier plans, significantly reducing manual tasks and improving efficiency. Users can set up automated sequences for repetitive tasks, ensuring consistency and saving valuable time.
  • Mass Emailing Included on All Plans: Insightly provides mass emailing functionality across all its plans, enabling users to reach out to large groups of contacts simultaneously. This feature is especially beneficial for marketing campaigns and outreach efforts, ensuring that communication is efficient and effective.


  • No Phone Support: Users have noted the absence of phone support as a significant limitation, particularly when urgent assistance is required. The ability to speak directly with a support representative can expedite problem resolution and improve the overall customer experience.
  • Workflow Automation Only on High-Tier Plans: While workflow automation is a highlight of the platform, it is primarily available only on the higher-tier plans. This limitation could be a drawback for smaller businesses or those with limited budgets who are looking to automate their processes.
  • Limited Features and Functionalities in Certain Areas: Compared to other CRM platforms, Insightly has certain areas where its features and functionalities are limited. Users have expressed a desire for more advanced customizations, reporting, and analytics.
  • No Special Pricing for Nonprofits: Unlike some other platforms, Insightly does not offer special pricing or discounts for nonprofit organizations. This could make the platform less accessible for such entities, which often operate on tight budgets.


Insightly’s pricing structure is diverse, ranging from $29/user/month to $1,299/user/month based on the chosen plan. This range ensures that businesses of various sizes can find a plan that suits their needs and budget. However, some users find the platform a bit pricey compared to other similar services, especially when considering the additional costs for certain features like Insightly Voice.


Ontraport has a rating of 3.9 out of 5 stars. There are lots of positives and negatives to contrast, but here it is all about the limitations in terms of features or pricing on lower-tier plans. We can’t say it’s not an original concept that stands out from others. But that, along with the lack of good support makes this platform go below the 4 stars.

In short.

Along with Ontraport, these systems have done a lot to earn their places in the industry. Insightly is also discussed in relation to its functionality for managing accounts, providing details on how information is structured and accessed within the platform. It highlights features such as custom field creation, interface configuration based on dynamic conditions, and the consolidation of historical data across various tabs and again sending mass emails, use email templates, and log email interactions. 

10 - CJPath CRM

CJPath is a comprehensive marketing analytics platform designed to empower businesses with insights to optimize their marketing strategies. It offers a range of features to help users gain a deep understanding of their marketing performance and customer behavior. Below is an overview of CJPath CRM automation, its key features, and pricing structure:

CJPath CRM automation Overview:

CJPath is a data-driven marketing analytics tool that allows businesses to track and analyze the performance of their digital marketing efforts. It provides a holistic view of various marketing channels, enabling businesses to make data-informed decisions and improve their marketing ROI. With CJPath, you can:

Track Marketing Channels: Monitor the performance of your various marketing channels, such as paid advertising, email marketing, social media, and more. Gain insights into which channels are driving the most conversions and revenue.

Customer Journey Analysis: Understand your customer's journey from the first touchpoint to conversion. Identify the key touchpoints and interactions that lead to conversions, allowing you to refine your marketing strategies.

Attribution Modeling: CJPath offers advanced attribution modeling, helping you allocate credit to different marketing touchpoints accurately. This ensures that each channel receives the appropriate recognition for its contribution to conversions.

Custom Reporting: Create custom reports and dashboards to visualize your data in a way that's most relevant to your business. CJPath offers a user-friendly interface for data exploration.

Conversion Tracking: Set up and track conversions, whether it's e-commerce sales, lead generation, or any other desired action. Understand what's driving your business objectives.

Key Features:

  • Multi-Channel Tracking: Monitor the performance of various marketing channels in one unified platform.
  • Customer Journey Mapping: Visualize the complete customer journey, from awareness to conversion.
  • Advanced Attribution Modeling: Accurately attribute conversions to the right marketing touchpoints.
  • Custom Reporting: Create tailored reports and dashboards to meet your unique reporting needs.
  • Conversion Tracking: Track and analyze conversions to understand your business's success.


CJPath offers flexible pricing plans tailored to different business needs. While specific pricing details may vary, typical pricing models include:

  • Basic Plan: Ideal for small businesses or startups, offering essential features for a competitive price.
  • Pro Plan: Suited for growing businesses, providing advanced features and more extensive data analysis capabilities.
  • Enterprise Plan: Designed for large businesses and corporations, offering robust analytics, customization options, and dedicated support.

CJPath may also offer a free trial or a free version with limited features for users to explore the platform before committing to a paid plan.

Concluding this comprehensive benchmark analysis of various CRM platforms, it becomes evident that navigating the landscape of CRM solutions and extracting the most pertinent and relevant information can be a challenging endeavor. The myriad of features, pricing structures, and security measures across different platforms necessitates a careful and thorough evaluation to identify the solution that best aligns with an organization’s specific needs and preferences.

The vast array of options, each with its unique strengths and weaknesses, underscores the fact that the effectiveness and suitability of a CRM platform are highly dependent on individual business requirements and user expectations. For instance, a platform like Salesforce, renowned for its extensive features and robustness, might be overkill for small businesses, whereas platforms like Zoho CRM or Freshsales might offer a more balanced solution in terms of features and affordability. The user-friendliness of platforms like and HubSpot can be particularly appealing for teams looking for a collaborative and intuitive interface, while the sales-centric approach of Pipedrive caters specifically to the needs of sales teams.

The importance of data security cannot be overstated, and as our analysis has shown, all major CRM platforms place a significant emphasis on implementing stringent security measures, including role-based access control, encryption, and compliance with international standards. This is a critical consideration, especially given the sensitive nature of customer data handled by CRM systems. Platforms like Microsoft Dynamics 365 and Oracle NetSuite, backed by their extensive enterprise software experience, demonstrate a strong commitment to data security and compliance, ensuring that user data is protected against unauthorized access and breaches.

Listening to insider opinions and user reviews provides invaluable insights into the practicalities and real-world performance of CRM platforms. User feedback on platforms like Insightly highlights its balanced approach to CRM and project management, while comments on Ontraport emphasize its all-in-one functionality. However, it is important to recognize that user reviews are subjective and what might be a limitation for one user could be inconsequential for another.

Ultimately, the quest for the perfect CRM solution is about finding a balance between internal satisfactions for the operations team and delivering personalized and effective customer interactions. The operations team needs a platform that streamlines workflows, enhances productivity, and ensures data security, while customers demand personalized and timely interactions. Striking this balance requires a platform that not only aligns with the organization’s current needs but also has the flexibility and scalability to adapt to future growth and changes.

In conclusion, the journey to finding the ideal CRM solution is complex and multifaceted. It requires a holistic approach, taking into consideration the unique needs of the business, the preferences of the users, and the imperative of data security. By diligently assessing the available options, listening to insider insights, and focusing on both internal and external satisfaction, organizations can navigate the CRM landscape successfully and select a platform that propels them towards achieving their customer relationship management goals.

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